About Us
Who we are, what we do
Established in 1975, Veira Group has been engaged in manufacturing of electronic products since inception. Starting with one of India’s leading tape recorders & DVD players manufacturer, Veira extended its range to manufacturing of CRT Televisions, LED TVs, Washing Machines and Air coolers using its synergies having its own setup of Plastic Molding, Main Board Assembly (SMT & MI), as well as Design engineering centres across different parts of the globe.
One of the largest names in the field of Electronics Manufacturing, Veira has boasted immense setups and technologies to be integrated into the Indian domestic market.
As a company having Indian roots since inception, Veira is a purpose-oriented company focused on Research, development and Quality. The company is a solution provider to all the multiple brands in the country for fulfilling their needs to supply products in Consumer durables, home appliances and white goods.
VEIRA STRENGTH – SYSTEMS, CAPABILITY & INFRA
In House Capabilities
- •MES system Enabled units
- •SAP Enabled ERP Company Inter Units
- •Company Audit systems include
- •ISO 9001, 14001, 45001
- •ESD20:20, Eco Vadis, SEDEX
- •Design Capabilities with In-house Mould, data, product & electronic design teams.
- •Data Analytics study.
Infrastructure
Veira boasts:
- •15 Final Product Assembly lines.
- •2 10K Based Ultra-cleansed clean rooms
- •10 In house Moulding Machines
- •3 SMT & MI Lines from Yamaha & Fuji.
- •Multiple ELT Chambers apart from Dust chambers, humidity Chambers & Dust Chambers
Achievements
- •Veira 9.5 Kg SAWM design was awarded as the "most advanced SAWM design" in 2023 by Infra retail.
- •Veira was awarded with the "most promising ODM in India" by Silicon India in 2021.
- •Veira achieved the largest number of LED TVs produced & sold by an Indian ODM company in 2023.
- •Veira today boasts largest number of OS licenses, technology licenses and quality certifications in LED TV manufacturing
Our Services
We offer full end-to-end solutions to brands entering the Indian durables and appliances market with a highly qualified team.
Research & Development
Guides our product innovation and technology with intense market study as per the needs and requirements of the Indian consumer.
Purchasing & Sourcing
Our multiple offices across the globe and many partners help us source the latest technologies of the highest standards at the most competitive prices.
Designing
Veira has designed and sold leading products completely envisioned for the needs of the Indian consumer, in collaboration with leading design houses.
Production & Assembly
We carry out manufacturing and assembly processes as per customers' design requirements and specifications, following Six Sigma and ISO standards.
Testing
Multiple tests are carried out by the Veira team to assure quality and ensure long-lasting, defect-free products, fully tested for reliability.
Purpose-Built Facilities Engineered for Scale
Veira operates a formidable network of modern manufacturing facilities, boasting nearly one million sq. ft. of production space. Our infrastructure is meticulously designed to support high-volume, high-quality production across a diverse portfolio.
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LED TV Setup, Infrastructure & Capacity
Our primary plant at A3A Sector 81, Noida, spans approximately 500,000 sq. ft. and is equipped with 2 SMT Lines, 3 MI Lines, 6 FA Lines, and 2 LCM Lines, boasting an annual capacity of 3 Million units. It is powered by a team of over 1000 professionals, including dedicated teams for quality, R&D, and NPI.
In-House Capabilities & Systems
We maintain full control over our production quality with robust in-house capabilities. Our operations are powered by MES and SAP-enabled ERP systems, ensuring real-time monitoring and efficiency. We are an ISO 9001, 14001, & 45001 accredited organization, also holding ESD 20:20, Ecovadis, and Sedex certifications.
Modern Office & Workspace Design
Our manufacturing excellence is complemented by modern workspaces designed to elevate quality, foster collaboration, and drive productivity. Our facilities include state-of-the-art office setups, conference rooms, and product showrooms that reflect our commitment to a world-class operational environment.
Automation that combines Speed with Unrivalled Precision
At Veira, our manufacturing prowess stems from a synergistic blend of cutting-edge automated systems and the expertise of highly skilled operators. This fusion enables us to deliver not just consistent throughput, but also impeccable quality with complete traceability across every single unit.
- High-speed SMT & Manual Insertion for robust main-board assembly
- Multiple advanced LCM (Liquid Crystal Module) lines within dual 10K clean rooms, critical for pristine display production
- Over 6 fully automatic FA (Final Assembly) lines, ensuring precision for displays and consumer electronics products
- Sophisticated robotic pick-and-place systems and zero-handling automated packaging, minimizing human error and maximizing efficiency
- 10 in-house plastic moulding presses with capacities up to 2,200T, enabling large-scale production of complex housings and components
- Integrated MES (Manufacturing Execution System) for real-time process control, traceability, and optimization across all lines
Quality Engineered Into Every Step
Quality at Veira is not just a final inspection; it's a foundational principle engineered into our manufacturing DNA. We employ a multi-layered approach to quality assurance, ensuring every product that leaves our facility not only meets but exceeds international standards of excellence, reliability, and safety.
- Comprehensive environmental testing in humidity, dust, temperature, vibration, and aging chambers to simulate real-world conditions.
- 100% barcode tracking integrated with a Manufacturing Execution System (MES) for granular, real-time process control and complete product traceability.
- Strict adherence to zero-dust production protocols, verified by 3rd-party audits and maintained through advanced 10K clean-room environments.
- A dedicated, in-house R&D and Quality Assurance team driving a culture of continuous improvement through rigorous analysis and feedback loops.
- ISO 9001, 14001, & 45001 accreditations, alongside certifications like ESD 20:20, Ecovadis, and Sedex, underscoring our commitment to global standards.
Our History of Milestones
1984
Audio Cassette System Manufacturing unit started by Veira.
1985
Veira Brand becomes one of the leading manufacturers of audio cassettes in India.
1995
Veira launches production of VCD players in India.
1998
Veira launches production of DVD players in India.
2000
Veira launches production on DVD players in India.
2005
Veira is awarded with spirit of India award.
2008
Veira Electronic becomes one of the leading OEM factory in the country.
2010
Veira Electronics ties up with the UP Govt. for Uptron brand TVs in India.
2012
Veira electronics adds another plant in Noida sector 63 for production of CRT TVs and other small appliances.
2013
Veira Electronics ties up with KTC China for manufacturing and assembling LED TVs in India.
2015
Veira Electronics joins hands with multiple design houses in China and Taiwan to produce TVs completely designed in India.
2016
Veira Electronics establishes itself as one of the leading LED TVs manufacturers in the country.
2018
Veira Electronics ties up with JVC Japan for their display facility to manufacture LED TVs & Audio products in India.
2019
Veira Electronics Opens their 3rd plant at Noida sector 81 as Veira Electro Tech Pvt. Ltd.
2020
Veira Electro tech starts manufacturing air coolers.
2021
Veira Electrotech starts manufacturing semi automatic washing machine.
2022
Veira Electrotech separate plant for washing machine in Ecotech-3 Noida.
2023
Veira introduces the mould for 8 Kgs & 9kgs semi automatic washing machine.
2024
Veira introduces one of the largest semi automatic washing machine plant in Greater Noida-West.
Meet Our Leadership
Chairman
Mr. Virendra Maini
Managing Director
Mr. Ankit Maini
Director of Operations
Mr. Sharan Maini
Our Corporate Video
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Quality Policy & Orientation
Our commitment to quality is fundamental to everything we do. We adhere to rigorous international standards and undergo regular audits to ensure our processes and products meet the highest benchmarks for excellence.
Core Certifications
- Veira Electronics is an ISO 9001-2015, 14001-2015 and an ISO 45001: 2018 Certified company. [cite: 26, 27]
- Veira has also aquired with Sadex and Ecovadis Certificates
RoHS Compliant
Sedex
Ecovadis
Make in India